The Senior Marketing Manager is responsible for developing and executing integrated marketing strategies aimed at driving growth across designated clinical programs while elevating UC San Diego Health as the health system of choice for consumers. The individual draws on knowledge of marketing concepts to select appropriate methods and techniques and evaluation criteria for measuring results.

This role oversees the coordination of promotional campaigns, advertising plans, and the monitoring of all consumer-focused tactics to gauge effectiveness, with a key emphasis on reporting and presenting results to stakeholders. The expectation is that these cohesive strategies will differentiate UC San Diego Health and forge a meaningful connection with the constituencies UC San Diego Health serves to drive patient acquisition and brand preference.

This position also encompasses project management responsibilities for corporate initiatives and specialized projects as assigned. Close collaboration with clinical program leadership and various internal teams - including social media, press and media, creative services, content, and digital - is essential to ensure alignment across all marketing efforts.

RESPONSIBILITIES:

• Develop and execute strategic marketing plans, incorporating traditional and digital strategies to promote clinical programs and services.
• Collaborate with cross-functional teams including clinical, operational, and executive leadership, to align program goals, target audiences and messaging.
• Conduct market research to identify consumer needs, preferences, and trends in health care services.
• Create effective marketing materials, including printed collateral and digital assets, in collaboration with internal teams.
• Stay updated on industry trends and compliance regulations (particularly HIPAA and data privacy), ensuring proper integration into strategic planning.
• Manage advertising campaigns across various channels to reach target audiences and generate leads.
• Monitor and analyze marketing performance, using key performance indicators to set goals and optimize accordingly.
• Lead recurring status calls with clinical teams, including leadership.
• Develop and deliver presentations of marketing initiatives and results to various levels of leadership.
• Ensure brand protection and adherence to brand standards across all marketing efforts.

• Nine (9) years of related experience, education/training, OR a Bachelor's degree in related area plus give (5) years of related experience/training.

• Proven track record in devising and executing marketing strategies aimed at promoting healthcare services/products to consumers.

• Experience in developing marketing plans specifically tailored to reach diverse patient populations, with a specific focus on Spanish-speaking audiences.

• Demonstrated ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels of the organization.

• Proficiency in CRM marketing to generate leads and drive patient acquisition.

• Proficiency in marketing analytics tools, digital marketing platforms, and Microsoft Office suite.

• Familiarity with Asana as a project management system and Siteimprove as a web analytics tool.

• Skilled in developing impactful presentations and report outs for internal and external stakeholders, highlighting complex information in a clear and concise manner.

• Keen attention to detail and ability to maintain a high level of accuracy under high volumes of work and deadlines.

• Proficiency in agile strategy adaptation, seamlessly pivoting in response to new insights and emerging information.

• Demonstrated capability to multitask effectively and take initiative, adept at working autonomously while maintaining the ability to prioritize tasks efficiently as required.

• Must be able to work various hours and locations based on business needs.

• Employment is subject to a criminal background check and pre-employment physical.