Writes and edits news releases, feature articles, promotional materials, newsletters, web pages and other communications; coordinates electronic and web-based communication, including marquee postings, social media, college websites and district-wide student portal.

Serves as the primary campus media and public information spokesperson; under the authority of the responsible administrator, directs campus crisis communications and communications related to emergency preparedness/planning.

Develops and implements campus advertising, marketing, and image plans to support outreach, visibility, recruitment and enrollment management strategies; consults with campus divisions, departments, programs and offices in developing marketing, advertising, promotional and public relations materials; assists with the promotion of new programs and services; coordinates special campus events and addresses interested groups; evaluates the effectiveness of advertising and marketing efforts; maintains an inventory of various marketing materials.

Coordinates campus-wide image and branding efforts and assures conformity to institutional standards; supervises the concept, design and production of campus publications, including the catalog, class schedules, annual report, program brochures and internal newsletters; reviews and edits campus materials and publications to assure completeness and accuracy.

Serves as the primary campus communications liaison with the District Office of Public and Governmental Affairs.

Develops and maintains positive relations with local and state media and community-based organizations; cultivates relationships with government officials and coordinates support for legislative activities with District and campus administration; represents the campus at conferences and meetings as directed.

Develops and prepares the annual preliminary budgets for assigned programs; monitors and controls budget expenditures within assigned programs; directs the preparation and maintenance of detailed and comprehensive reports, records and files regarding programs, operations and activities.

Organizes, attends, or chairs a variety of meetings as required; serves on committees and special projects as assigned; coordinates programs and services as appropriate with other District and college personnel.

Trains, supervises, evaluates and directs the work of personnel as assigned; participates in selection and hiring processes.

Plans, organizes and arranges appropriate training and staff development activities; provides orientation for new employees.

Learns and applies emerging technologies and advances (e.g., computer software applications) as necessary to perform duties in an efficient, organized and timely manner.

Demonstrates sensitivity to and understanding of the diverse academic, socioeconomic, cultural, ethnic and disability backgrounds of community college students and staff.

Provide leadership in District/College efforts to increase the diversity of faculty and staff, to address student achievement gaps, and in the creation of a welcoming and inclusive work and educational environment.

Assist and promote the growth and success of a diverse population of students and employees through the development of interculturally competent and equity minded management and leadership abilities. The ideal candidate should have experience in this area with African Americans, Latinx, Native Americans, Pacific Islanders and other disproportionately impacted students and employees.

Performs related duties as assigned.

This position is responsible for managing external and internal communication strategies, including public relations, marketing, media relations, advertising, crisis communications and community relations.

Knowledge of District organization, operations, policies and objectives

Knowledge and understanding of the philosophy, objectives and operations of a community college campus

Knowledge of effective mass communication, advertising and public relations practices and procedures

Knowledge of and experience with social/digital communications

Knowledge of and ability to utilize correct English usage, grammar, spelling, punctuation and vocabulary

Knowledge of statistical and research methods

Knowledge of desktop publishing software, printing procedures, layout and photography

Knowledge of crisis communications principles, strategies and tactics

Ability to effectively represent and promote the mission, values, and vision of the campus and the District

Ability to develop and implement communications plans and strategies

Ability to establish relationships with the media, community and elected officials

Ability to write, develop and distribute news releases and promotional materials utilizing journalistic style

Ability to initiate and conduct market research, and coordinate advertising activities

Ability to exercise a high degree of judgment and discernment in dealing with the media

Ability to maintain a professional demeanor under stressful situations

Ability to communicate effectively both orally and in writing

Ability to make clear and effective presentations

Ability to formulate and implement creative promotional and marketing plans reflective of programs and events

Ability to analyze situations accurately and adopt an effective course of action

Ability to work independently with little direction

Ability to meet schedules and time lines

Ability to plan, organize and prioritize work

Ability to interpret, apply and explain laws, regulations, policies and procedures

Ability to understand and follow oral and written directions

Ability to supervise, train and provide work direction to others

Ability to establish and maintain cooperative working relationships

This position requires a valid drivers license. Incumbent may be required to travel off site for business reasons. All employees driving personal, leased, or district-owned vehicles for District related activities must certify possession of a valid Drivers License. Employees must certify that personal vehicles are covered by automobile insurance as required by California law. (Administrative Procedure 7400, Section 4.0) If selected as a finalist and/or given an offer of employment for this position, you will be required to provide your valid Drivers License information. Human Resources will contact the finalist to obtain this required documentation at that phase of the recruitment.

The award of all degrees must be verifiable on a legible transcript. If degree award date is not posted on transcript your application will be deemed incomplete and removed from consideration. All degrees and course work used to satisfy the required minimum qualifications must be from accredited post-secondary institutions. If selected as a finalist and/or given an offer of employment for this position, you will be required to provide a transcript (may be unofficial). Human Resources will contact the finalist to obtain this required documentation at that phase of the recruitment.

Bachelors degree in communications, journalism, public relations, marketing, or related field from a regionally accredited institution.

Minimum of five years of experience in public relations, journalism, and/or communications, including experience developing and implementing public information/public relations programs.

Extensive responsible management, office supervisory and technical administrative experience that involves analytical and discretionary assignments.

Commitment to diversity. All applicants must have demonstrated sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender, gender identity, sexual orientation, and ethnic backgrounds of community college students, faculty and staff. The applicant must be able to demonstrate how their experience with these factors relates to successfully achieving the goals of the position.

Advanced Degree in Education or related field OR the equivalent. Equivalent qualifications may include education, training, teaching and/or related employment experience that would be equal to an Advanced Degree.

Experience working as a Manager in a community college or school district.

Experience leading large scale, high profile events.

Bilingual or multilingual skills or understanding of bicultural and multicultural experiences.

Experience addressing confidential information with professionalism.

Experience establishing and maintaining effective working relationships with colleagues, peers, students and local government officials as this position is high profile and establishes relationships on behalf of the College President.

Demonstrated experience ensuring equity in the duties and areas of responsibility for this position and the ability to address the needs of diverse student and/or employee populations.

Prior experience in approaching work and interactions with colleagues and/or students in an equity minded manner. Ability to provide an inclusive and welcoming work/educational environment.

Campus office environment, subject to constant interruptions and frequent interaction with others; sitting for long periods at a time (up to 2-3 hours); may require off-site duties and activities; requires frequent travel to other office or locations to attend meetings or conduct work.